Salesforce.com on Thursday expanded the beta of its Chatter application and launched an exchange built around the effort. The company also pitched a new concept, Cloud 2, which features social enterprise applications.
The move builds on the recent momentum of Salesforce Chatter, which has been described by Salesforce.com CEO Marc Benioff as a way to make the cloud more collaborative and social. This social cloud—Cloud 2—is going to be more transactional. In other words, your enterprise apps will be “followed” and interact with you as would a service like Twitter. To expand this social app market, Salesforce.com unveiled the ChatterExchange, an extension of its AppExchange. Chatter Exchange features 12 social apps from the likes of FinancialForce.com, Appirio, CA and others (statement).
Add it up and Salesforce.com is pushing Cloud 2 (we’ll overlook the fact that enterprises are still trying to get a feel for cloud 1). Cloud 2 will be more about social networking more than e-mail in the corporate world.
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