July 5, 2010
TAG Heuer New Merediist GMT keeps your Monte Carlo arrivals on time
For all its luxurious sapphire crystal glass and genuine alligator skin, the TAG Heuer Meridiist has always struggled to keep up with the times -- but don't expect that two megapixel camera or 1.9-inch QVGA screen to change in the handset's latest iteration. No, the Merediist GMT's only new feature is -- you guessed it -- to literally keep track of Greenwich Mean Time. "Switch between home time and destination time," a flashy new ad teases, as a pair of (presumably) filthy rich individuals take the TAG Heuer Tesla for a cross-country drive. We're not quite sure how one originally forgets about world time with 150 years of watchmaking experience under one's belt, but at least the company has pledged to include the function in all future $4000+ models.
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